Introduction to the Product/Course

Deividas Tokaris – Creative Media Buyer Course is a professional training program developed to teach modern digital advertisers how to master Facebook (Meta) advertising with a strong focus on creative strategy, funnel design, campaign testing, and scalable growth. The course is designed by Deividas Tokaris, a seasoned media buyer and creative strategist with years of hands-on experience managing multi-million-dollar ad budgets. His agency has helped scale more than 50 brands, generating over $100 million in revenue from over $30 million in ad spend.

This course is part of the ScaleTriple platform, which aims to bridge the knowledge gap for aspiring and current media buyers who want to evolve beyond basic ad setup and learn the frameworks, philosophies, and systems used by high-level marketers to manage eight-figure accounts. Unlike many entry-level ad courses that focus only on technical campaign setup, this program dives deep into full-stack acquisition strategy—where creative psychology, data, testing, and funnels converge.

Goals of the Product/Course

The course has been meticulously crafted to help learners achieve several key outcomes:

• Master the full creative media buying stack — from ideation to campaign scaling, with an emphasis on long-term strategy rather than short-term hacks.
• Enable junior and mid-level media buyers to think like senior strategists by understanding how to build systems that manage and scale paid media across different verticals.
• Equip founders and business owners with the tools and mental models necessary to lead their brand’s advertising efforts or collaborate effectively with media teams.
• Deliver frameworks that can be executed immediately and produce tangible results within weeks, not months.
• Promote independent thinking and decision-making for buyers who want to transition from tactical execution to strategic oversight.

Content Overview or Modules Breakdown

The course is structured into 12 detailed modules and over 20 hours of video lessons. Each module contains multiple bite-sized videos (most under 20 minutes) to help users learn efficiently without information overload. Here’s a breakdown:

Module 1–2: Creative Ideation

These opening modules focus on helping learners identify winning ad angles and structures. Students are shown how to analyze competitors, find inspiration, and craft hooks that resonate deeply with target audiences. The content includes research frameworks and idea generation workflows that can be repeated across niches.

Module 3: Copywriting for Direct Response

This module covers high-converting copy frameworks including headline formulas, pain-agitate-solution writing, and unique mechanisms. It emphasizes how to write like a direct response marketer while maintaining brand voice.

Module 4: Creative Iteration

Here, students learn how to optimize existing ads. This includes identifying fatigue, creating variants, and enhancing winning creatives without starting from scratch. The lessons also detail how to collect learnings from ad performance and apply them systematically.

Module 5: Ad Account Structure

Focuses on setting up and maintaining healthy ad account structures that support testing, learning, and scaling. Includes naming conventions, campaign frameworks (CBO/ABO), and budget distribution strategies.

Module 6: Testing Strategies

This module outlines how to test creatives, landing pages, and offers properly. It includes timelines, budget allocation for testing, and data interpretation techniques that help media buyers make informed decisions quickly.

Module 7: Attribution & Data Analysis

Provides a complete walkthrough of how to track and interpret performance data using Meta Ads Manager, third-party tools, and internal dashboards. Emphasis is placed on identifying key metrics and attribution models that guide better decision-making.

Module 8: Scaling Meta Ads

One of the most sought-after modules, it discusses budget scaling tactics using vertical and horizontal methods. Students learn how to monitor performance dips, scale while maintaining efficiency, and manage multiple campaigns effectively.

Module 9: Becoming a Creative Strategist

Students are introduced to the role of the creative strategist and how it differs from a typical media buyer. The module explains how to lead creative direction, guide teams, and create systems for generating consistent ad output aligned with brand voice and performance goals.

Module 10: Becoming a Senior Media Buyer

This module helps learners graduate from tactical operators to strategic thinkers. It covers ownership mindsets, budget accountability, cross-functional collaboration, and the soft skills needed to become a senior-level performance marketer.

Module 11: E-commerce vs Info Product Campaigns

Outlines how strategies differ between e-commerce products and digital/info products. It details ad flow, funnel setup, customer journey, and optimization strategies unique to each type of business model.

Module 12: Funnel Strategy

The final module is a deep dive into funnel optimization. Students are shown funnel frameworks like quizzes, advertorials, and pre-sell pages, and how to use these to extend LTV, improve conversion rates, and combat ad fatigue.

Benefits of the Product/Course

By enrolling in the Creative Media Buyer Course, students gain access to a wide array of practical benefits:

• 20+ hours of video content professionally recorded and organized for progressive learning.
• Templates, swipe files, and Notion trackers that help implement lessons immediately.
• Lifetime access to all materials and any future course updates, making it a long-term asset.
• Structured scaling systems that can be plugged into existing brands or agencies for instant ROI.
• High-level insights and creative direction usually reserved for agency insiders or seasoned performance marketers.
• Clarity on performance metrics and how to act on them rather than drowning in data.
• Step-by-step creative workflows for ideation, testing, and iteration that reduce creative burnout.
• Confidence and authority to lead campaigns and make strategic decisions backed by logic, not guesswork.

Target Audience for the Product/Course

This course is tailor-made for individuals who are serious about leveling up in the digital advertising and performance marketing space. Ideal candidates include:

• Junior media buyers who want to learn end-to-end systems and eventually lead paid acquisition efforts.
• Senior buyers who are looking to upgrade their creative game, improve strategy, or lead in-house marketing teams.
• Agency employees or freelancers aiming to attract higher-paying clients and command more responsibility.
• DTC brand founders who manage or oversee ad accounts and want to reduce reliance on outside agencies.
• Growth marketers seeking better understanding of funnel flows and creative strategy within Meta’s evolving ad ecosystem.

Conclusion with a Summary

The Creative Media Buyer Course by Deividas Tokaris is not just another Facebook ads tutorial—it’s a transformative learning experience for anyone looking to become a high-level strategist in the paid media world. Whether you’re a founder, agency team member, or an ambitious freelancer, the course arms you with actionable, real-world frameworks that can be applied to any brand or business model. With a balance of strategy and execution, theory and templates, the course provides the roadmap needed to move from an average buyer to a leader in creative acquisition.

Backed by years of proven results and structured with lifetime value in mind, the course helps marketers navigate the fast-changing advertising landscape confidently. If you’re looking to scale brands, increase performance, and evolve your media buying career, this program offers all the tools to do exactly that—without the fluff or outdated tactics.

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