Claire Oring – Magic Through Motion

1. Introduction to the Product/Course

Magic Through Motion is a creative and professional development course built for individuals who are ready to bring stories to life through the art of stop motion animation. Created by Claire Oring, an experienced commercial stop motion artist and creative director, the course is designed to offer a full-spectrum education that merges technical skills with business know-how.

The course doesn’t just teach how to animate; it offers a framework for building a sustainable, fulfilling creative career. It merges artistic direction with production, and supports students in developing a visual style that’s authentic and marketable. Whether you’re an aspiring content creator or a working photographer ready to expand your skillset, Magic Through Motion offers a practical, encouraging path forward.

2. Goals of the Product/Course

The overarching mission of Magic Through Motion is to empower creatives to master stop motion animation and turn it into a service-based offering. The course is not only skill-driven but also business-minded, teaching participants how to package their animation expertise into a client-ready product.

• Build a consistent and striking portfolio that appeals to your ideal clients.
• Develop a repeatable production process from pre-production to post-production.
• Gain confidence in managing clients with clarity, boundaries, and professionalism.
• Understand pricing and pitching to land higher-quality projects.
• Strengthen your visual storytelling abilities through motion and animation.
• Leverage animation as a valuable, monetizable service in your creative business.

3. Content Overview or Modules Breakdown

The course is divided into seven modules, each designed to take the student deeper into both the craft and the business of stop motion animation. Every module builds upon the previous one, creating a structured yet flexible learning path. Here’s a breakdown of the main modules:

Module 1: Building a Portfolio That Attracts Dream Clients

Students begin by defining their niche, identifying their dream clients, and crafting a portfolio that reflects their creative voice. Exercises and templates help you clarify your visual style and create work that feels aligned with the types of clients you want to attract.

Module 2: Pre-Production: From Strategy to Styling

This module walks through essential pre-production steps: storyboarding, crafting shot lists, choosing props, and setting up your workspace. It covers not just how to plan, but how to think like a director—from concept to execution. You’ll also learn the foundations of creative direction and visual planning.

Module 3: Stop Motion Basics and Best Practices

Here, the core technical aspects of stop motion animation are covered. Topics include camera settings, lighting, frame rates, stabilization, and how to work with natural motion. Students learn what makes a smooth animation, how to avoid jitter, and how to capture professional-quality footage with the gear they already have.

Module 4: Advanced Techniques

In this advanced section, students move into more intricate animation practices. Topics include using rigs and supports, replacement animation, complex sequences, and transitions. You’ll also learn creative tricks like layering, syncing motion with music, and animating multiple elements simultaneously.

Module 5: Post-Production Editing

A comprehensive dive into editing, this module covers importing and editing photos, color correction, audio syncing, and looping animations. You’ll be introduced to tools like Adobe Lightroom, After Effects, and Premiere Pro to polish your animations and prepare them for delivery.

Module 6: Client Management

Animation is only one part of a successful business. This module teaches how to confidently manage client communications, present proposals, deliver creative briefs, and set boundaries. You’ll get access to real-world templates for proposals, briefs, and welcome packets that streamline your workflow.

Module 7: Pricing, Pitching, and Marketing

In the final module, students learn how to turn their new animation skills into revenue. This includes lessons on pricing your work, creating pitch decks, marketing your services on digital platforms, and building ongoing client relationships. You’ll finish the course with a concrete action plan for launching or enhancing your creative business.

4. Benefits of the Product/Course

The benefits of taking Magic Through Motion go beyond technical animation training. Students receive a complete system for creating, delivering, and monetizing their animation work. The course supports both artistic development and entrepreneurial growth.

• Skill Mastery: Learn everything from foundational principles to advanced motion techniques in one place.
• Portfolio Development: Work through guided challenges that help you build a polished portfolio of work to showcase.
• Business Tools: Access done-for-you templates like client welcome guides, pricing sheets, and pitch decks.
• Creative Confidence: Learn how to own your process, express your unique style, and deliver work that gets noticed.
• Community Access: Join a private group of like-minded creatives for feedback, encouragement, and shared resources.
• Career Momentum: Walk away with not just skills, but a clear plan for attracting, booking, and retaining clients.

5. Target Audience for the Product/Course

Magic Through Motion is designed for individuals who are already creating visual content but want to take their work further. It’s perfect for those ready to stand out in the creative industry by adding a rare and in-demand skill: stop motion animation.

• Photographers who want to add motion to their visual storytelling.
• Content creators looking to elevate their brand’s visual assets.
• Brand designers and art directors looking to add animation to their creative toolkit.
• Freelancers interested in packaging a high-ticket service they can offer remotely.
• Small business owners who want to create engaging content for their brand.
• Creative professionals seeking a structured path into animation without needing a film degree.

Whether you’re looking to break into the commercial animation industry or simply add a new visual layer to your current work, this course offers both the structure and the support you need to succeed.

6. Conclusion with a Summary

Magic Through Motion is more than a technical course—it’s a creative business accelerator. By the end, students have a deep understanding of stop motion animation, a refined portfolio, tools to manage client relationships, and strategies to market their services. What makes this course unique is its combination of visual artistry and entrepreneurial training, making it ideal for those who want to turn creative passion into sustainable income.

Students leave the program not only equipped to animate but ready to position themselves confidently in a growing market. Whether you’re just starting your animation journey or expanding your services as a creative entrepreneur, Claire Oring’s course provides the step-by-step roadmap to bring motion—and magic—into your business.

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