Spellbound – Storytelling for Action

Course Authors: Chris Wright and Peter Tzemis

1. Introduction to the Product

Spellbound – Storytelling for Action is an advanced online course created by Chris Wright and Peter Tzemis, designed to help individuals master the art of storytelling to significantly boost conversions and inspire action. The course focuses on building emotionally-driven stories that tap into the psychological triggers of the audience’s limbic brain—the area of the brain responsible for emotions and decision-making. The course promises to teach its students how to craft compelling narratives that not only resonate with their audience but also drive them to take specific actions such as making a purchase, signing up, or engaging with a service. The teachings of *Spellbound* are rooted in a proven system that has been rigorously tested and has generated millions in revenue for marketers and businesses across various industries.

Through the course, students are introduced to the E.P.I.C. framework: Emotion, Problem, Inception, and Close. These steps are designed to systematically build a persuasive narrative that speaks to the emotions and subconscious desires of potential customers, ultimately guiding them through a journey that leads to a successful conversion.

2. Goals of the Course

The primary goal of the *Spellbound* course is to equip students with a comprehensive storytelling framework that taps into the limbic brain of their target audience. By understanding how to engage the audience emotionally and lead them to action, students can greatly improve their marketing efforts and customer interaction. Some of the key goals of the course include:

• Mastering the art of persuasive storytelling: Learning how to create stories that grab attention and inspire immediate action.
• Boosting conversions: Discovering techniques to increase conversion rates, sales, and customer engagement through powerful storytelling.
• Understanding psychological triggers: Gaining insight into how the human brain processes stories and emotions, enabling storytellers to better influence behavior.
• Implementing the E.P.I.C. framework: Applying a proven 4-step system for crafting high-converting stories in any marketing context, whether through written content, ads, or videos.

The course is designed for anyone in marketing, business, or content creation who seeks to use storytelling as a tool to grow their influence and revenue. The strategies taught are flexible, applicable across various types of media, and scalable for businesses of all sizes.

3. Content Overview or Modules Breakdown

The *Spellbound* course is divided into several key modules, each addressing different aspects of storytelling, from the foundational principles to advanced techniques. Below is an overview of the course’s modules:

• Module 1: Story-ception 101
  This introductory module lays the groundwork for understanding the power of stories. It covers the basics of how stories influence human behavior, why they are crucial in marketing, and how to leverage storytelling to double or triple conversions.
• Module 2: The E.P.I.C Storytelling Framework
  This is the heart of the course, where students learn the step-by-step process of constructing stories using the E.P.I.C. framework. The module dives deep into each of the four elements—Emotion, Problem, Inception, and Close—and how to apply them effectively to create compelling, emotionally-charged stories that drive action.
• Module 3: Conversion-Boosting Triggers of the Limbic Brain
  Here, students learn the science behind emotional storytelling and how the limbic brain influences decision-making. This module covers how to activate specific emotional triggers within a story to increase engagement and improve conversions. Techniques for turning a flat story into a dynamic one that pulls prospects in are also explored.
• Module 4: The 7 Deadly Sins of Storytelling
  In this module, students are taught what to avoid when crafting stories. The course highlights the common pitfalls that can sabotage storytelling efforts and reduce conversions, such as overloading stories with irrelevant details or failing to keep the audience engaged. By learning these mistakes, students can shortcut their way to writing killer stories that captivate their audience.
• Module 5: Storytelling Without Words
  This module addresses the importance of non-verbal storytelling elements, such as music, editing, b-roll, and visuals. It teaches how these elements can dramatically enhance the storytelling experience and drive better results in advertising, videos, and marketing campaigns. These techniques can elevate Return on Ad Spend (ROAS) and Average Order Value (AOV) without altering the copy itself.

In addition to the core modules, students receive over-the-shoulder video lessons, templates, and swipe files to help them implement the techniques immediately. The course provides hands-on tools for writing and producing stories that captivate and convert.

4. Benefits of the Course

The *Spellbound* course offers numerous benefits to those looking to harness the power of storytelling in their marketing campaigns. Some of the key advantages include:

• Increased Conversion Rates: By learning to tell emotionally compelling stories, students can significantly improve their conversion rates, turning passive readers into active buyers.
• Higher Engagement: The course teaches how to grab the attention of your audience and keep them hooked throughout your content. This is particularly valuable in an age where consumer attention spans are shorter than ever.
• Scalable Storytelling Framework: The E.P.I.C. framework is adaptable to various industries and marketing channels. Whether you’re writing blog posts, running ads, or creating videos, this system works across the board.
• Psychological Insights: The course provides a deep dive into how humans process emotions and stories, helping students understand why certain types of narratives resonate and others fall flat.
• Non-verbal Storytelling Mastery: Students learn the importance of production value in storytelling, from video editing to the strategic use of sound and visuals, which can dramatically enhance storytelling effectiveness.
• Real-World Applications: The lessons in *Spellbound* have been rigorously tested in real-world scenarios, generating millions of dollars in sales for businesses. Students can apply these proven strategies immediately to their own marketing efforts.

5. Target Audience for the Course

The *Spellbound* course is aimed at a diverse range of individuals who want to improve their ability to tell stories that convert. The following groups will find particular value in the course:

• Marketers and Entrepreneurs: Those who wish to improve their ability to write high-converting copy and create compelling content that resonates with their audience.
• Content Creators: Writers, videographers, and digital content creators looking to master storytelling techniques that engage and persuade their audience.
• Business Owners: Entrepreneurs who want to build their brand story and create marketing campaigns that compel customers to take action.
• Freelancers and Marketing Agencies: Copywriters, marketers, and agencies looking to enhance their storytelling skills to deliver better results for clients.

Anyone who wants to elevate their storytelling abilities—whether for email marketing, video ads, or social media content—will find immense value in *Spellbound*.

6. Conclusion

In conclusion, *Spellbound – Storytelling for Action* is a comprehensive, actionable course designed to help marketers, business owners, and storytellers transform their approach to creating content. By mastering the E.P.I.C. storytelling framework and learning the psychological triggers that drive conversions, students can boost engagement, improve sales, and build stronger customer relationships. Whether you’re a beginner or an experienced marketer, the techniques shared by Chris Wright and Peter Tzemis are guaranteed to improve the effectiveness of your storytelling and elevate your marketing campaigns to new heights.

The course is ideal for anyone looking to integrate storytelling into their business strategy and increase the emotional resonance of their messages. With practical resources, templates, and proven strategies, *Spellbound* offers a complete guide to mastering the art of storytelling that drives real-world results.

Click Here to Get Chris Wright and Peter Tzemis – Spellbound-Storytelling For Action