Introduction to the Product/Course

Copy MBA is a comprehensive online course created by Mason Doerr, known as Cardinal Mason, to teach aspiring copywriters how to break into the world of freelance copywriting and build successful businesses around writing persuasive content. The course is particularly valuable for beginners, as it covers all essential aspects of writing for businesses, including how to secure clients and how to generate income quickly through freelance writing. Mason’s personal success story, which involved going from a low-paying restaurant job to making six figures within a year as a freelance copywriter, serves as the cornerstone for this training program.

The course focuses on direct-response copywriting—a type of writing that is designed to elicit an immediate response or action from readers, such as purchasing a product, signing up for a service, or clicking on a link. In this field, clarity, persuasion, and engaging storytelling are paramount, and Copy MBA aims to equip students with the skills to craft such impactful copy.

Goals of the Product/Course

The main goal of Copy MBA is to transform beginners into confident, competent freelance copywriters who can produce high-converting copy and attract high-paying clients. Mason designed the course to be practical and results-driven, ensuring that students can implement the lessons immediately and start earning money through freelance work.

Specific goals include:

• Teaching Persuasive Writing: Students learn how to write persuasive emails, ads, landing pages, and other forms of marketing copy that engage readers and drive conversions.
• Client Acquisition: The course provides strategies for attracting clients without relying on cold outreach, offering an alternative method to secure steady work.
• Building a Sustainable Business: It guides students through the process of creating a freelance business, from pricing services to managing client relationships and expectations.
• Achieving Financial Independence: The course teaches the skills necessary for students to replace a traditional job with a profitable freelance career.

Content Overview or Modules Breakdown

Copy MBA is structured as a 12-week course with a blend of video lessons, live coaching calls, and hands-on assignments. The modules are designed to progress logically, building the skills students need to become effective copywriters and successful freelancers.

The primary modules in the course include:

• Module 1: Introduction to Copywriting – This module covers the fundamentals of copywriting, including the basics of persuasive writing, the importance of understanding your target audience, and an overview of different types of copy (e.g., email marketing, sales pages, etc.).
• Module 2: Writing High-Converting Copy – Students learn the structure and techniques for writing copy that persuades readers to take action. This includes how to craft strong headlines, hooks, and calls-to-action.
• Module 3: Storytelling in Copywriting – This module dives into the art of storytelling, teaching students how to weave compelling narratives into their copy to make it more engaging and emotionally resonant.
• Module 4: Finding and Securing Clients – One of the key features of the course is teaching students how to secure clients without resorting to cold outreach. This module introduces methods like networking, referrals, and leveraging online platforms to attract high-paying clients.
• Module 5: Advanced Client Acquisition Strategies – Going beyond the basics, this module explores advanced strategies for getting clients, including using email sequences, case studies, and upselling existing clients.
• Module 6: Service Delivery and Client Retention – In this module, students learn how to deliver excellent results to clients, manage expectations, and foster long-term relationships that lead to repeat business and referrals.
• Bonus Module: Greatest Hits Breakdown – This bonus material provides a deep dive into some of Mason’s most successful copywriting campaigns, analyzing what worked and why. It serves as a “swipe file” to inspire students and help them understand effective copywriting strategies.

The course also includes live coaching calls five times a week, where students can ask questions, get feedback on their work, and discuss any challenges they’re facing. This hands-on, community-oriented approach is designed to ensure students can implement the lessons in real-world situations.

Benefits of the Product/Course

Enrolling in Copy MBA provides a range of benefits for aspiring copywriters. Here are the most significant advantages:

• Actionable, Real-World Training: The course focuses on providing students with real-world skills that they can immediately apply to start earning income. With practical tips on writing copy, securing clients, and delivering high-quality services, students are empowered to begin their freelance career right away.
• High-Earning Potential: Copywriting is one of the most lucrative freelance careers, and Mason demonstrates how it’s possible to earn $10,000/month or more. Students who follow the course diligently have the potential to scale their businesses quickly and achieve financial freedom.
• Live Coaching and Feedback: The live coaching calls are a standout feature, providing students with personalized feedback and direct access to experts in the field. This creates a supportive learning environment where students can ask questions and get their challenges addressed in real time.
• Comprehensive Resource Materials: From video lessons to case studies, the course includes a wealth of resources that students can use to hone their skills. The bonus “Greatest Hits Breakdown” alone gives students access to high-converting copy examples and insights on what works in the industry.
• Community Support: Copy MBA also provides access to an exclusive community where students can connect with peers, share insights, and motivate each other. This community plays a vital role in student success, as it fosters accountability and provides opportunities for collaboration.

Target Audience for the Product/Course

Copy MBA is suitable for a wide range of individuals who are interested in pursuing a career in copywriting. The course is ideal for:

• Beginners: If you are new to copywriting and don’t know where to start, this course provides a structured, step-by-step approach to help you get started.
• Freelancers: Individuals who want to pivot into freelance copywriting or enhance their current freelance business can benefit from the strategies shared in the course, especially in terms of finding and keeping clients.
• Marketers: Professionals who already have a basic understanding of marketing can deepen their copywriting skills to improve their campaigns and write better, more persuasive marketing materials.
• Students and Entrepreneurs: Those looking for a side hustle or full-time career that offers flexibility and earning potential will find Copy MBA appealing.

While Copy MBA is geared toward beginners, even those with some copywriting experience can benefit from its practical approach to client acquisition and business growth.

Conclusion with a Summary

Copy MBA by Chase Dimond and Cardinal Mason is a highly practical and result-oriented course designed to turn aspiring copywriters into successful freelancers. By teaching the fundamentals of direct-response copywriting, client acquisition, and service delivery, the course provides students with the tools they need to launch and grow their own freelance businesses. With a strong emphasis on real-world application and live coaching, students can expect to receive personalized support that helps them build confidence and achieve financial independence through copywriting.

Whether you’re looking to escape the 9-to-5 grind, earn a substantial income online, or build a long-term freelance business, Copy MBA offers a valuable roadmap to success. With a solid curriculum, real-world examples, and a supportive community, it stands out as one of the most comprehensive and practical copywriting courses available today.