The Exceptional Coach Expansion Pack

By Carly Anna – Founder of The Midas Academy

1. Introduction to the Product/Course

The Exceptional Coach Expansion Pack is a comprehensive coaching program created by Carly Anna, the founder of The Midas Academy. This course is designed for coaches who want to enhance their skills and build a profitable, impactful coaching business. Drawing on Carly Anna’s years of experience working with clients and running a multi-six-figure coaching business, the course combines advanced coaching techniques with practical business strategies. It is specifically structured to help coaches elevate the quality of their sessions, create transformational experiences for their clients, and streamline the business side of coaching for sustainable growth. This expansion pack provides actionable frameworks, tools, and guidance to develop mastery in both coaching psychology and business execution.

2. Goals of the Product/Course

The Exceptional Coach Expansion Pack aims to empower coaches with skills that lead to meaningful client transformations while simultaneously growing their business. Its key goals include:

• Enhancing Coaching Mastery: Equip coaches with advanced methods that leverage behavioral psychology and neuroscience to facilitate profound client breakthroughs.
• Developing Business Acumen: Teach strategies for building a profitable and efficient coaching business, including offer creation, onboarding, and sales techniques.
• Boosting Client Retention: Provide methods to retain clients through effective upselling, re-signing, and creating compelling coaching experiences.
• Building Confidence and Authority: Enable coaches to establish a strong presence and credibility within their niche.
• Creating Consistent Content: Offer tools and templates that allow coaches to maintain high engagement with clients and prospects through strategic content creation.

3. Content Overview or Modules Breakdown

The Exceptional Coach Expansion Pack is broken down into several key modules that collectively cover advanced coaching methods and business frameworks:

• The IMPACT Method Deep Dive: A behavioral psychology and neuroscience-backed coaching session framework. Coaches learn to apply the steps of Intention, Motivation, Probe, Assess, and Task Action. This deep dive ensures every coaching session is transformational, helping clients feel supported while maintaining the freedom to explore different conversational paths. Valued at $1,000.
• The Exceptional Coach Initiation: A three-part masterclass series teaching how to uncover the true desires of clients, apply the art of opportunistic transformation, and integrate coaching skills seamlessly. This series helps coaches create sessions that feel magical and impactful. Valued at $188.
• The Soft Skills Modules: Focused on crafting exceptional coaching questions, creating behavioral momentum, and building rapport with clients. These soft skills are crucial for making advanced tools effective and delivering high-quality coaching experiences. Valued at $1,000.
• The TMC Business Bible: A comprehensive guide covering the foundational business frameworks used by Carly Anna to build a highly profitable coaching practice. Includes actionable insights for setting up processes, structuring offers, and managing clients effectively. Valued at $500.
• Life-Changing Sales: A course designed to teach coaches how to confidently market and sell their services. Includes strategies for mastering sales conversations in DMs, applications, and live calls, achieving close rates of 75-80% with qualified leads. Valued at $997.
• The TMC Onboarding Kit: Templates and processes to create a seamless and impressive onboarding experience for clients, setting them up for independence and success in coaching spaces. Valued at $300.
• The TMC Offboarding Kit: Templates and guidance for effectively concluding coaching relationships while increasing upsells, downsells, and client re-sign rates. Ensures clients leave with a positive impression and ongoing engagement potential. Valued at $300.

4. Benefits of the Product/Course

By participating in the Exceptional Coach Expansion Pack, coaches gain multiple benefits that enhance both their practice and their business:

• Transformational Client Sessions: Coaches learn to facilitate deep and meaningful client breakthroughs through structured methods and psychological principles.
• Increased Client Engagement and Retention: By mastering onboarding, offboarding, and upselling techniques, coaches can maintain long-term client relationships and consistent revenue.
• Profitable Business Strategies: Guidance on building offers, marketing, and scaling operations allows coaches to focus on growth without feeling overwhelmed by business logistics.
• Confidence in Sales: Training in sales conversations, storytelling, and marketing enables coaches to sell authentically and consistently without discomfort or awkwardness.
• Streamlined Coaching Processes: The course offers templates and workflows that save time, increase efficiency, and provide clarity in every coaching session.
• Content Creation Support: One year of content prompts and ideas help coaches maintain visibility, engagement, and authority in their niche.
• Enhanced Professional Authority: Coaches become recognized as experts capable of delivering highly impactful sessions and producing tangible client results.

5. Target Audience for the Product/Course

The Exceptional Coach Expansion Pack is designed for a wide range of coaching professionals seeking to elevate their practice:

• New Coaches: Individuals starting their coaching career who want to develop mastery in both coaching and business fundamentals.
• Experienced Coaches: Professionals looking to refine their techniques, improve client results, and optimize their business operations.
• Therapists Transitioning to Coaching: Practitioners with a therapeutic background who wish to pivot into coaching and apply their skills in a business-oriented framework.
• Coaches Seeking Business Growth: Coaches aiming to improve marketing, sales, client retention, and operational efficiency to build a sustainable and profitable practice.

6. Conclusion with a Summary

The Exceptional Coach Expansion Pack by Carly Anna is a comprehensive, high-value resource for coaches who want to enhance both their coaching impact and business performance. Through its extensive modules, including the IMPACT Method Deep Dive, Soft Skills Modules, Exceptional Coach Initiation, business guides, and sales training, coaches gain the knowledge, tools, and confidence to facilitate transformative client sessions while building a profitable and sustainable coaching business. Whether just starting out or looking to refine an existing practice, this course equips coaches with the expertise, templates, and frameworks necessary to deliver exceptional results, grow their client base, and establish authority in the coaching industry. By combining advanced psychological methods with practical business strategies, the Exceptional Coach Expansion Pack offers a complete solution for coaches who are serious about mastering both the art of coaching and the science of running a successful coaching business.

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