Ben Settle – Email Client Horde

1. Introduction to the Product

Email Client Horde is a specialized book authored by renowned email marketing expert Ben Settle. Designed primarily for freelance copywriters, this publication unveils strategies to attract a steady stream of high-paying clients by composing a single daily email. The methodologies presented are not only applicable to copywriters but also extend to coaches and consultants across various industries. Ben Settle emphasizes that these techniques have personally enabled him to secure clients without the typical hurdles of showcasing portfolios or engaging in extensive self-promotion.

2. Goals of the Product

The primary objectives of Email Client Horde are to:

• Empower freelancers to become highly sought-after professionals in their respective fields.
• Provide actionable strategies that eliminate the need for traditional client acquisition methods, such as extensive portfolio presentations or aggressive self-promotion.
• Offer insights that can be implemented immediately to attract and retain high-quality clients.

3. Content Overview

The book delves into various topics, including:

• Unique Sales Pitch Techniques: Inspired by advertising legend David Ogilvy, the book discusses crafting compelling email pitches to attract top-tier clients.
• Counterintuitive Client Acquisition Strategies: It explores methods to secure better-paying clients by confidently communicating higher fees, a tactic endorsed by leading sales trainers.
• Scientific Principles in Client Attraction: Drawing from Earl Nightingale’s application of physics laws, the book illustrates how to magnetize clients to one’s business.
• Efficient Client Filtering Tools: The book introduces tools to pre-qualify clients, ensuring interactions are with those already inclined to hire.
• Instant Credibility Techniques: Simple yet effective methods to establish immediate credibility, capturing the attention of serious clients and commanding higher fees.
• Monetized Prospecting Methods: Old-school direct sales approaches that allow freelancers to earn while prospecting for new clients.
• Exclusive Engagement Strategies: Marketing tricks used by successful companies to become the sole choice for clients.
• Objection Elimination Tactics: Unorthodox methods to remove common client objections, enhancing credibility and desirability.
• Efficient Fee Maximization: Ingenious two-step processes to increase earnings while reducing workload.

4. Benefits of the Product

By implementing the strategies outlined in Email Client Horde, freelancers can expect:

• Increased client inquiries without aggressive marketing efforts.
• Clients who are pre-sold and eager to engage, reducing the need for extensive persuasion.
• Enhanced credibility and authority in their niche, leading to higher fee opportunities.
• A streamlined client acquisition process, allowing more focus on delivering quality work.

5. Target Audience

While the book is tailored for freelance copywriters, its principles are equally valuable for:

• Coaches seeking to expand their client base.
• Consultants aiming to attract high-quality clients.
• Any professional reliant on client acquisition and retention.

It’s important to note that the book is concise and assumes a foundational understanding of client acquisition concepts. Therefore, it is best suited for individuals ready to implement advanced strategies without requiring extensive background information.

6. Conclusion

Email Client Horde offers a concise yet impactful guide for freelancers and professionals aiming to revolutionize their client acquisition approach. By dedicating time to compose a single daily email, as advocated by Ben Settle, individuals can position themselves to attract a consistent influx of high-quality clients. The book’s emphasis on practical, actionable strategies makes it a valuable resource for those committed to enhancing their professional success.

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