Introduction

The course “Get to Know (& Use the Sh*t Out of) GA4” offered by Beast Analytics is a comprehensive training program designed to equip individuals with the essential skills and knowledge required to master Google Analytics 4 (GA4). GA4 is Google’s newest version of its analytics platform, which brings significant changes compared to the previous Universal Analytics. These changes include event-based tracking, advanced reporting, and enhanced customization, making it essential for marketers, analysts, and business owners to understand how to leverage GA4’s capabilities fully.

This course is specifically crafted to go beyond basic GA4 setup tutorials, offering a deep dive into both the strategic and technical aspects of the platform. Whether you’re transitioning from Universal Analytics or are new to Google Analytics altogether, this course will guide you through all the critical elements needed to master GA4 and make data-driven decisions that can help improve your digital marketing efforts and business outcomes.

Goals of the Course

The goals of the “Get to Know (& Use the Sh*t Out of) GA4” course are multifaceted, aiming to provide learners with a robust understanding of GA4 and how to utilize it effectively for their business. Here are the primary objectives:

• Master GA4 Setup and Configuration: Gain in-depth knowledge on how to correctly set up GA4, from creating a property to configuring tags and tracking codes, ensuring your data collection is accurate and reliable.
• Leverage Advanced Features: Learn how to take full advantage of GA4’s unique features, such as custom dimensions, event tracking, user properties, and enhanced ecommerce tracking.
• Data Analysis and Insights: Understand how to analyze your data through the Analysis Hub, and develop custom reports that allow you to extract actionable insights relevant to your business or marketing goals.
• Utilize GA4’s Reporting Tools: Learn to interpret GA4’s real-time, audience, engagement, and conversion reports, which are crucial for understanding user behavior and optimizing your online presence.
• Practical Application: Apply theoretical knowledge in real-world scenarios through exercises, case studies, and practical challenges that simulate how GA4 can be used to solve actual business problems.

Content Overview

The course is divided into several modules, each focusing on a specific area of GA4. The detailed content overview of the course is as follows:

• Module 1: Introduction to GA4

  This module provides an introduction to Google Analytics 4, explaining the differences between GA4 and Universal Analytics, as well as the key benefits of GA4. Learners will explore GA4’s new event-based tracking model, its user-centric approach to data collection, and how it adapts to modern digital analytics needs.

• Module 2: Setting Up GA4

  In this module, students will learn how to set up GA4 from scratch, including creating an account, setting up properties, and configuring tracking tags. This module ensures that participants can set up GA4 correctly to ensure accurate and comprehensive data collection across their websites and apps.

• Module 3: Tracking and Events

  Module 3 focuses on setting up and tracking events, which are central to GA4’s tracking capabilities. Learners will discover how to configure predefined events, as well as create custom events to track specific user interactions such as clicks, form submissions, or purchases.

• Module 4: Analyzing Data in GA4

  In this module, participants will learn how to use GA4’s Analysis Hub to create custom reports and perform advanced data analysis. Topics include cohort analysis, pathing, and segmentation, which are vital tools for understanding user behavior and performance metrics.

• Module 5: Enhanced Reporting and Dashboards

  This module dives into GA4’s reporting tools, teaching learners how to customize reports to display key metrics that matter most to their business goals. Participants will also learn how to create dashboards that provide quick, actionable insights for stakeholders.

• Module 6: Real-World Applications

  The final module is focused on applying all the learned skills through real-world case studies. Students will analyze data, create reports, and interpret results to solve practical business challenges, such as improving conversion rates, tracking marketing campaign performance, and optimizing user journeys.

Benefits of the Course

Enrolling in this GA4 course offers numerous benefits, helping individuals and businesses make the most of their analytics tools:

• Comprehensive Understanding: By the end of the course, learners will have a comprehensive understanding of GA4, from setting it up to analyzing complex data sets, making them proficient in this powerful analytics tool.
• Practical Knowledge: The course emphasizes hands-on learning, enabling participants to apply what they’ve learned immediately to real-world scenarios. This approach helps in better retention of skills and faster application.
• Customizable Reporting: Students will be able to customize reports and dashboards, allowing them to extract the most relevant insights based on their specific business goals.
• Improved Decision-Making: With a thorough understanding of GA4’s data analysis and reporting capabilities, learners will be able to make more informed, data-driven decisions that can lead to better marketing strategies, improved user experiences, and higher conversion rates.
• Career Growth: Mastering GA4 enhances one’s career prospects, especially in data analytics, digital marketing, and business intelligence roles. Professionals with GA4 expertise are highly sought after by businesses aiming to optimize their digital performance.

Target Audience

This course is designed for a wide range of professionals who want to enhance their knowledge of GA4:

• Digital Marketers: Those who want to deepen their understanding of GA4’s reporting features and how to leverage them to track and optimize marketing campaigns effectively.
• Data Analysts: Individuals looking to master the intricacies of data analysis and reporting within GA4 to provide actionable insights for business improvement.
• Business Owners: Small and medium-sized business owners who wish to track user behavior and improve their website’s or app’s performance through data-driven insights.
• Web Developers: Developers who need to understand GA4’s tracking requirements and ensure proper event tagging and data collection is in place.

Conclusion

Beast Analytics’ “Get to Know (& Use the Sh*t Out of) GA4” course is an essential resource for anyone looking to master Google Analytics 4. Whether you are a beginner or have previous experience with Universal Analytics, this course will ensure that you understand GA4’s full capabilities, from setup to advanced reporting. By focusing on practical skills and real-world applications, this course will empower you to use GA4 to make data-driven decisions that will drive business growth and digital success.