Introduction to the Product/Course

Bossy Copy College is a bold, personality-driven copywriting course created by Alyce Greer, founder of the creative agency Bossy. This program is designed to teach entrepreneurs, freelancers, and marketing pros how to confidently develop their unique brand voice and write powerful, high-converting copy—without needing to hire expensive agencies or ghostwriters. With a self-paced structure and real-world frameworks, Bossy Copy College delivers everything you need to sound like “you,” only better, in every single piece of content you write.

Alyce built her agency from the ground up using her signature tone—cheeky, direct, confident—and now she’s packaged her entire methodology into a step-by-step, easy-to-follow course. Whether you’re just starting your business or already established but struggling to write engaging copy, this course offers a roadmap to turning bland words into brand-building magic.

Goals of the Product/Course

The main objective of Bossy Copy College is to empower students to take control of their copywriting by developing a distinct tone of voice and using it consistently across their brand. The course doesn’t just teach you how to write—it teaches you how to think like a professional copywriter and use language strategically to achieve real business results.

Here are the key goals:

• Help you discover and define your brand voice so you can show up online with confidence and consistency.
• Provide frameworks that can be used again and again to write engaging, results-oriented copy for every part of your business.
• Teach you how to write faster and more efficiently, avoiding the dreaded blank page and endless rewriting loops.
• Show you how to connect with your audience in a way that builds trust, loyalty, and conversions.
• Remove your reliance on outsourcing so you can own your brand voice and save thousands in copywriting costs.

Content Overview or Modules Breakdown

Bossy Copy College is structured into a comprehensive series of modules that mirror the exact copywriting process Alyce uses at her own agency. The course covers everything from voice development to final edits and repurposing content. Each module is filled with practical lessons, real examples, swipe files, templates, and exercises.

Module 1: Tone of Voice Creation

This foundational module walks you through creating a brand voice that feels authentic, consistent, and magnetic. You’ll define your voice attributes, brand personality, dos and don’ts, and build a voice guide to refer back to forever.

Module 2: Messaging Strategy

You’ll learn how to position your brand effectively, speak directly to your target audience, and nail down what makes you unique. This module lays the groundwork for writing copy that resonates and sells.

Module 3: Copywriting Frameworks

Say goodbye to guessing and hello to proven formulas. Learn how to structure headlines, hooks, introductions, calls to action, and more using repeatable systems you can apply across all your content.

Module 4: Web Copywriting

Here you’ll craft standout homepage, about page, and service/product page copy that clearly communicates your value and compels visitors to take action. Real examples and deconstructions make it easy to follow.

Module 5: Email & Sales Copy

From nurture sequences to launch campaigns, this module shows you how to write persuasive emails and sales copy that engage, entertain, and convert—without sounding salesy or forced.

Module 6: Social Media Content

Learn how to write punchy, scroll-stopping captions and post copy that build brand awareness, community, and trust. Templates and fill-in-the-blanks included.

Module 7: Self-Editing and Polishing

Great copy isn’t written—it’s rewritten. This module teaches you how to refine your work, remove fluff, tighten structure, and elevate tone, so your copy lands every time.

Bonus Resources

Includes voice guide templates, content calendars, writing prompts, and Alyce’s personal swipe file of attention-grabbing headlines and hooks to keep you inspired.

Benefits of the Product/Course

Bossy Copy College offers a number of clear, tangible benefits that go beyond just “learning copywriting.” Graduates report not only improved writing skills but stronger branding, faster content creation, and increased confidence in how they show up online. Some of the major benefits include:

• Brand Clarity: No more guesswork—know exactly how to sound across every channel, from website to Instagram.
• Time Savings: Write faster with templates, frameworks, and clear guidance that eliminate wasted effort.
• More Conversions: Use tested strategies to turn passive readers into engaged followers and paying customers.
• Creative Confidence: Finally ditch imposter syndrome and step into your role as your brand’s best spokesperson.
• Budget Control: Save thousands of dollars by doing your own copywriting in-house with agency-level results.
• Repurpose with Ease: Learn to write core content once and adapt it for multiple platforms and purposes.
• Evergreen Access: You get lifetime access to the material, so you can revisit it anytime your brand or offerings evolve.

Target Audience for the Product/Course

This course is designed for anyone who wants to write smarter, bolder, and more effectively—but particularly caters to:

• Small business owners who want to DIY their own copy and stop outsourcing.
• Freelancers and creatives who need to craft standout portfolios and brand presence.
• Service providers who struggle to describe what they do in a compelling way.
• Marketing professionals looking to deepen their copywriting skills and increase their impact.
• Startups and solopreneurs who want to build a clear, confident voice from day one.
• Anyone overwhelmed by writing for their business but eager to learn a system that works.

Conclusion with a Summary

Bossy Copy College is more than a course—it’s a comprehensive, no-BS toolkit for writing killer copy that converts and connects. With Alyce Greer’s proven agency methods distilled into easy-to-follow modules, this program teaches you how to own your tone, master persuasive writing, and finally enjoy writing your own content instead of dreading it.

It’s a fit for ambitious creatives who care about personality, positioning, and writing with intention. The best part? You walk away not just with knowledge, but with real results—copy you can publish immediately, and systems you can use forever. Whether you’re launching, relaunching, or simply refining your brand, Bossy Copy College offers the creative fuel you need to do it right.

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