FLOW – Meta Ads Course by Alice Bjorkstrand
1. Introduction to the Product
The world of online advertising is constantly evolving, and businesses are finding it increasingly challenging to generate leads and drive sales organically. With more competition and frequent algorithm changes, organic reach on platforms like Facebook and Instagram has drastically declined. This has created a strong need for paid advertising strategies that actually work.
FLOW – Meta Ads Course by Alice Bjorkstrand is a comprehensive training program designed to help business owners, marketers, and service providers master the art of running profitable Meta ads. The course aims to simplify ad strategies so that participants can create campaigns that attract high-quality leads without wasting money on ineffective ads.
Alice Bjorkstrand is an experienced Meta Ads Manager and Funnel Strategist who has helped numerous businesses scale through targeted and optimized advertising. She created FLOW to provide a structured and effective framework for running successful ad campaigns, making it accessible to both beginners and experienced advertisers.
2. Goals of the Product
The FLOW course is designed with clear objectives in mind. These include:
- Mastering the fundamentals of Meta Ads: Participants will learn how to set up and manage ads efficiently.
- Building an effective sales funnel: The course emphasizes creating a strong foundation that ensures a steady flow of leads.
- Retargeting strategies for better conversions: FLOW teaches how to re-engage potential customers and maximize ad efficiency.
- Reducing dependence on organic reach: Learn how to leverage paid advertising instead of struggling with unpredictable algorithm changes.
3. Content Overview or Modules Breakdown
The FLOW course consists of multiple in-depth modules that cover everything from account setup to advanced campaign optimization.
- Module 1: Introduction & Funnel Foundations
Participants will learn the essential components of a successful funnel before driving traffic to their offers.
- Module 2: The Foundations of Your Ad Account
Step-by-step guidance on setting up your Meta ad account for optimal performance.
- Module 3: Creating Your Powerful Lead Campaign
Detailed instructions on crafting compelling ad campaigns that attract high-quality leads.
- Module 4: Optimizing Your Campaign
Techniques for improving campaign performance, analyzing data, and making necessary adjustments.
- FLOW Ripple Retargeting
Specialized training on setting up retargeting campaigns to maximize conversion rates.
The course also includes guest expert training sessions covering:
- Waitlist-building strategies.
- Funnel types and how to choose the right one.
- Using AI tools like ChatGPT for ad content creation.
- Instagram strategies for nurturing leads.
- Email marketing techniques to engage and convert leads.
4. Benefits of the Product
The FLOW course offers multiple benefits, including:
- Predictable and scalable growth: Learn how to create ads that consistently generate leads and sales.
- Higher return on ad spend (ROAS): Optimize campaigns to achieve significant profits from modest ad budgets.
- Confidence in running ads: Stop second-guessing your strategy and use proven methods that work.
Success Stories
Victoria’s Launch:
– 347 new email leads gained
– 105 people joined her waitlist (30% conversion rate)
– 35 purchases made, generating £3,150 in revenue
– Ad spend: £399
– ROAS: 7.8x
Olivia’s Testimonial:
“FLOW was a game-changer for my course launch! I used both ads and organic marketing, and I easily 10x my investment!”
5. Target Audience for the Product
This course is ideal for:
- Entrepreneurs and business owners: Looking to generate consistent leads and sales.
- Marketers: Who want to master Meta ads for better client results.
- Coaches and course creators: Wanting to fill their programs without relying solely on organic marketing.
6. Conclusion
The FLOW – Meta Ads Course by Alice Bjorkstrand is an invaluable resource for anyone looking to leverage paid advertising to grow their business. With its structured approach, expert guidance, and real-world success stories, the course provides a clear path to success in Meta advertising. Whether you’re a business owner, marketer, or entrepreneur, FLOW equips you with the tools to create high-converting ads that bring predictable results.
By the end of this course, participants will have the confidence and skills to run their own Meta ad campaigns without wasting money on trial-and-error approaches. With Alice Bjorkstrand’s expertise and support, learners will be able to create highly effective sales funnels, master retargeting strategies, and achieve sustainable growth through paid advertising.