Gina Perrelli – Mastering Email Marketing & SMS

What You Learn:

Email

• Optimizing your email marketing
• How to pull data
• A/B testing with email marketing
• Email campaigns: Where to start, how to organize them, optimize them, and more
• Analyzing email open rate
• Analyzing click rate
• Analyzing opt-out rate
• Analyzing conversion rate
• Email automation and flows
• Email sign-up forms

SMS

• Types of SMS marketing
• SMS voice
• Growing your SMS list
• Getting started with SMS
• Managing SMS responses
• SMS optimization

Putting it all together

• Subscription marketing in relation to email and SMS
• Understanding all customer communication channels
• Lists and segementing
• Tech recommendations
• Customer review integrations
• Customer rewards integrations
• Customer referral integrations